Technical SEO can win the race

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Technical SEO can win the race

Postby Dave-Xlovecash » Wed Oct 24, 2018 2:25 pm

Technical SEO, while complicated, is also a very rewarding element of SEO. Technical SEO can help you in multiple ways, for example:

Your website load speed
The user-friendliness of your website
Content optimization
Website usability and functionality

The aforementioned bullet points can be split up into various small steps you can take in order to improve the technical SEO on your website. For instance, the load speed of your website can be improved upon by minimizing Javascript and CSS. While minimizing Javascript and CSS might only barely make a difference, taking all the steps to improve your loading speed will surely make a big difference. Curious about the different factors that come into play when improving your website’s technical SEO? Google has a tool for analyzing your page speed on both Mobile and Desktop called PageSpeed Insights. PageSpeed Insights will give you pointers on what you can do in order to improve your page speed as well.

Google PageSpeed Insights

Improve your load speed:

Save space with resources
Delete unnecessary files or images on your website
Compress remaining resources
Minify code
Improve server response time
Pay a bit more for high-quality and reliable web hosting (it’s worth it)
Minimize the number of redirects
Every redirect slows down your website
Only use redirects when absolutely necessary
Use browser cache policies
Will be saved in a visitor’s cache so the page loads faster on a return visit
While all these steps can be a great help for your page speed, deleting unnecessary files and images and compressing those that are left over is one of the most important ones. Minifying code is another way to improve your load speed by a significant margin. Of course, if you use very little Javascript or CSS on your website, you will not notice a lot of difference. HTML can be minified as well though!

Shoddy webhosting will really hurt your load speed and as such will also hurt your rankings. If your current webhosting is below average, you should really consider upgrading to a more reliable webhosting service. It’s absolutely worth it in the long run.

Improve your website’s user-friendliness

In order to improve the user-friendliness of your website, you should consider using AMPs, or Accelerated Mobile Pages, to improve the user experience. Google created AMPs alongside Twitter to improve the browsing experience for mobile users. Since Mobile Search has increased drastically the last couple of years, optimizing your website for Mobile Search is amazingly important. AMP’s developers have claimed that an Accelerated Mobile Page can be up to 4 times faster than the average HTML page.

Another way to improve the experience of your visitors is by adding breadcrumbs to increase the ease of navigation. It also helps the Search Engine crawlers with mapping your website’s structure. UX is not a direct ranking factor, but it could increase Click Through Rate and Conversion Rate while potentially decreasing Bounce Rate, which are ranking factors.

Optimizing your website’s content

Optimizing your content does not sound very exciting, but content is a wide area and contains a lot of elements. While optimizing your content, keep the following things in mind:

Replace any images that are broken
Use internal backlinks mostly hierarchically
Homepage > Sub-page > Sub-sub-page > Etcetera.
Internal backlinks can be used to link to other relevant pages or blogs as well
Don’t overdo your internal backlinks, too many are spammy
Remove any and all duplicate content
Duplicate title tags
Duplicate headers
Duplicate meta descriptions
It might not seem like much, but abiding by these guidelines will make a difference.

Increase your website’s usability and functionality

This is where the truly technical part begins, we will be talking about website crawlers, robots.txt, sitemaps, redirects, canonicals, hreflang tags and much more. Keep the following pointers in mind while increasing your website’s usability and functionality:

Make sure all your code can be crawled (so Javascript and CSS as well)
See if every page you want to be indexed actually gets indexed
Make sure your robots.txt file is working fine
Do not disallow anything but the truly worthless pages (from a SEO point of view)
Test your sitemap and improve upon it before submitting
Don’t forget to update your sitemap when new content has been added or old content can be removed

Optimize the use of your crawl budget
Do not forget the hreflang tag if you have a multi-language website
You will have to use a hreflang tag for every language on your website, for example:
link rel=”alternate” href=”/” hreflang=”nl-nl”
link rel=”alternate” href=”/en-us/” hreflang=”en-us”
On the other language version of your website, use the same tags
Move your website to HTTPS if you haven’t yet
Google will tag HTTP websites as unsafe to connect to and will offer a warning to potential visitors
Go for a clean URL structure
Keep the URLs as short as you can while still adding the main keyword(s) in your URL
When you’ve optimized your website for all the steps, you’re ready to join the top of the food chain for your chosen market. Make sure you regularly update your website’s content, blogging is a great way to do this, and start gaining backlinks to make sure you keep your position from dropping again.
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